Gina’s on Congress
Paris meets Rome at Gina’s on Congress with fresh takes on classic bistro cuisine. Dishes are relatable and with an emphasis on quality, simplicity, elevated depth of flavor, and presentation. Boutique estate wines, classic cocktails, and espresso drinks keep the bar bustling.
Built in the late 1800’s, 314 Congress has been reinvented over the past century-plus as a jail, brothel, office, and saloon. The space has unique charm with original brick walls and a large wooden bar with decades of history.
Gina is short for Regina in Italian and translates as Queen. Famed Italian actress, photographer, and international icon Gina Lollobrigida popularized the nickname after rocketing to fame as a queen of the Italian big screen in the 1950’s and 60’s. At one point dubbed “The Most Beautiful Woman in the World,” Lollobrigida became an inspiration to the rich and famous.
Nested in the heart of downtown on Congress Avenue in a historic turn of the century building, Gina’s on Congress is a place where locals can feel like royalty and visitors become inspired.
Task
Build an identity for the restaurant that represents its culture and owner, then carry that identity into every aspect of the business.
